On April 13th, Chengdu Rail Transit City Investment Group, a subsidiary of Chengdu Railway Group, released the list of TOD business opportunities once again, and fully launched the business attraction work on six TOD projects, including Luxiao, Erjiang Temple, Shuangfeng Bridge, Sancha, Sichuan Normal University and Qingdao Road, to accelerate the complete presentation of TOD projects.

Varieties of cooperation modes will be provided, including leasing agent cooperation, entrusted operation, joint venture and support to the leading business operators, high-quality retail brands and enterprises with office needs. It aims to ensure that the "park city community sample and demonstration project benchmark with people, city, environment and industry highly integrated" will be presented as soon as possible.

 

According to the TOD construction plan of Chengdu Rail Transit, the TOD project should be built into a park city community with beautiful surroundings, a vibrant comprehensive business pole, and turn the operation into an efficient and orderly allocation hub of urban development elements. TOD comprehensive development is an excellent carrier for Chengdu to build the "Three Demonstration Areas".

With its goal of building Chengdu into a "global TOD model city", TOD has a more efficient function of urban integration and will form a one-stop supply of " commodity + services", which will attract people and businesses.

 

What kind of partners should be introduced in this business opportunity list?

"Continue to attract international and domestic famous brands, and effectively introduce brand resources into the project. "According to Wang Lei, commercial operation director of Chengdu Rail City Investment, "strong strength", "new model" and "diversified business forms" are the three core elements to attract partners.

It aims to keep up with the new consumption trend of the era, strive to create new forms of business, foster a new economy, and activate new growth dynamic. Taking Qingdao Road TOD as an example, the project focuses on the development of the legal industry chain, building a multi-dimensional and complex urban commercial service center, and improving the supporting living functions of legal talents. A variety of business forms are planned in Sancha TOD, such as star brand hotels and open walking commercial blocks, to build the Industry-University Research innovation demonstration area of Chengdu Tianfu International Airport New Town. Diversified business forms are arranged in Sichuan Normal University TOD, such as retail business and flexible office work, to build a shared consumption center for the new generation of art trend. Erjiang Temple TOD plans an open commercial block to create a food street with a sense of comfortable life and fashion.

The TOD projects have plans for a well-designed comprehensive business with large volume and full business form, but also a landscaped and scenic park business, small, beautiful and characteristic block business, vividly showing the life charm and vitality of the Park City Demonstration Area.

 

Creating a quality business environment is the most important foundation for attracting excellent partners. The construction of a good business environment must first provide broad development opportunities.

Challenges often coexist with opportunities

The full launch of retail business and office building investment is not only a milestone to comprehensively accelerate the TOD project into the harvest period, but also an important element to help Chengdu build a global TOD model city and an international consumption center city, and shape the city's future competitiveness.

On the basis of enriching the supply of scenes, we should not only "build nests to attract phoenix", but also "attract phoenix to build nests", so as to truly create a business environment in which "flowers bloom and butterflies are tempted to visit". Chengdu Rail Transit TOD will further strengthen the scene guidance function, "adhere to the integration of industry and city, lead the city with industry, promote the scientific layout of industrial space and urban space, actively create an ecological production environment, promote the high fit between population and industrial distribution, and help attract and serve more young talents from all over the world to enjoy their lives in Chengdu."